It’s always fun to see what resonates (and what doesn’t) with our followers. We love reading about digital marketing and finding interesting articles to share. We hope these articles help you learn more about the different tactics to digital marketing and how they can help improve your business.
Here are the top 5 articles we shared in February.
How to Set Your Marketing Automation Goals This Year via Pardot
"In the context of marketing automation, goal-setting has the ability to take your usage at large and break it down into digestible, actionable objectives."
How Big Data And Analytics Are Changing Hotels And The Hospitality Industry via Forbes
"Identifying customers with a higher overall lifetime value to a particular business is hugely important in today’s market, but a customer’s lifetime value might not be empirically obvious from observing their behavior during one visit."
Are you ready for Google’s Accelerated Mobile Pages (AMP)? via Medium
"AMP is Google’s open source initiative to serve up lean and streamlined web pages to mobile browsers and other mobile apps. Missing the AMP bus will make your content less attractive to users. AMP will impact your SEM and social media spend."
3 Ways To Generate Leads With Content via The Social Media Hat
"Eighty-five percent of content marketers say their number one goal is to generate new leads. But unfortunately, only 30 percent consider their efforts effective."
How Consumers Shop and Buy Year Round via Organic Return
We were excited to speak at The Assembly, an event that brings together more than 350 mountain and resort leaders to discuss trends in mountain travel and activities.
These were the top shared articles for February, with emphasis on marketing automation, big data, mobile search, lead generation, and retail habits. If you’d like to learn more about how we can help you use digital marketing to help you increase leads and sales for your business, fill out the form below and we’ll be in touch.
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